When it comes to different fonts, there can definitely be too much of a good thing. The choice of which fonts depends on what type of message you want to convey – just be careful not to try to take on too many different personalities. An elegant serif font is a go-to option for a classy wine label, while a more modern sans serif font is a match for trendy kombucha labels. The fonts you choose play a huge role in conveying a brand’s personality. Invite the Right Guests to Your Font Family Here are some tips to help you nail the typography on your product labels. Of course, the design needs to ensure that text can still provide a clear message as well. The typography used on a label does more than just provide information – it adds a whole new way to express a style or mood for a product. How important is the text on product labels? In a word, very.
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